A practical B2B brief connects product data, box format, materials, artwork, quantity, target market and delivery conditions.
Define the packed product
Provide product dimensions, weight, fragility, orientation and all accessories. Photos and physical samples help the insert and opening sequence develop around real use.
Set priorities and constraints
Identify the target box format, preferred materials, finish direction, order quantity, cost range, launch date and destination markets. Clear priorities make alternatives easier to compare.
Plan approval criteria
Agree how size, color, lid fit, hinge action, insert tolerance, surface quality and export packing will be reviewed. Documented approval criteria reduce subjective revisions.
